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Mobile social games a natural fit for upscale brands: Appssavvy exec – Luxury Daily

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November 8, 2010

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Mobile social games a natural fit for upscale brands: Appssavvy exec

Luxury brands should finds ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
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How luxury brands can tap the blogosphere’s growing influence
Luxury brands need to be more proactive in cultivating a presence in blogs that assumed a more central role in the cultural discourse, according to several media experts.
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Range Rover marks one millionth vehicle milestone with charity donation
Land Rover celebrates the creation of its one millionth vehicle, a Range Rover Autobiography that the luxury automaker will donate to British charity Help for Heroes.
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Lugano Diamonds relaunches Web site to drive in-store sales
Lugano Diamonds has re-launched its Web site to make the interface easier to navigate for consumers, inviting them to visit its grand salon showroom in Newport Beach, CA.
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Neiman Marcus, Hermes, Vera Wang and Nielsen – News briefs
Today in luxury marketing – Neiman Marcus joins borrowers tapping rally to extend loans at higher rate; Hermes needs to style media defense to unsaddle LVMH; Nielsen admits undercounting Web traffic.
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What is the growth trajectory for mobile advertising?
Clearly, while the growth in mobile advertising is impressive, the mobile ad market in the U.S. remains immature and modest in size.
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