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Mobile phones most personal way to reach consumers: Havas Media exec – Luxury Daily

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April 30, 2015

Luxury brands are increasingly using mobile marketing to engage consumers

Luxury brands are increasingly using mobile marketing to engage consumers

Consumer-centric culture makes every individual a brand: Interbrand exec
NEW YORK – A brand is a living entity constantly adapting to external forces, according to an executive from Interbrand at Luxury Insights Summit 2015 April 29.
Click here to read the entire article on Luxury Daily

Mobile phones most personal way to reach consumers: Havas Media exec
NEW YORK – Brands have become obsessed with technology, but oftentimes forget the consumer in the equation, according to an executive from Havas Media at Luxury Insights Summit 2015 April 29.
Click here to read the entire article on Luxury Daily

Luxury market bigger than typical delineation, claims Shullman Research founder
NEW YORK – Luxury marketers disregard the broader marketplace at their own peril, according to the founder of the Shullman Research Center at Luxury Insights Summit 2015 April 29.
Click here to read the entire article on Luxury Daily

Unifying sales channels enhances consumer experience: Boston Retail Partners exec
NEW YORK – While retail has evolved with additional sales channels, the black book of client information has remained largely unchanged, according to an executive from Boston Retail Partners at Luxury Insights Summit 2015 April 29.
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Freedom’s multidimensionality informs luxury consumers: McCann panel
NEW YORK – The idea of luxury changes depending on who you ask, but a few core pillars tend to emerge, according to a panel at the Luxury Insight Summit 2015 April 29.
Click here to read the entire article on Luxury Daily

Brands need to engage through multiplatform approach: Forrester analyst
NEW YORK – A Forrester Research analyst at Mcommerce Summit: State of Mobile Commerce 2015 explained the importance of developing a multichannel approach to keep up with consumers’ constantly evolving behavior and continual shift toward mobile.
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