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Is the mobile tracking issue improving?
Tracking mobile users has presented marketers with a variety of challenges, threatening to hamper growth in mobile marketing. Several recent developments promise to address these issues and to open the door for more effective mobile ads.
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New York Yankees, Brooklyn Nets accelerate mobile efforts with real-time alerts
The New York Yankees and Brooklyn Nets are building up their mobile strategy with a new partnership that aims to foster a closer relationship with sports fans.
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Thrillist exec: 20pc of sales come from mobile
NEW YORK — A Thrillist executive at the Think Commerce Summit said that as the company sees more consumers buying from their handsets, the organization has taken on a mobile-first mentality when developing new services.
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Activision banks on mobile advertising for product launch
Video game publisher Activision is enlisting mobile advertising as part of a campaign to drum up awareness for the launch of its Call of Duty: Black Ops 2 game.
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