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Mobile Minutes: Social media time shrinks; Snapchat redesigns; Verizon eyes Yahoo; T-Mobile’s loyalty program

June 8, 2016

28247People are spending much less time on social media apps: report
People are spending less time on social media apps, in some cases substantially less, a new study from marketing intelligence firm SimilarWeb found.
Read more on CNBC


Snapchat redesigns app to shift attention to media channels
Snapchat Inc. is redesigning its application to make its media partners’ channels more appealing to click on, in a move that may draw more advertising revenue.
Read more on Bloomberg

Report: Verizon to bid $3B for Yahoo Web assets
Verizon Communications, long considered the favorite in the Yahoo asset sales sweepstakes, plans to submit a $3 billion bid, according to a published report.
Read more on USA Today

T-Mobile offering all customers free Warcraft ticket, Vudu rentals, stock and other new perks
T-Mobile is giving away a free ticket to Universal Pictures’ Warcraft for its U.S. premiere this weekend to all of its customers, as part of a series of customer perks unleashed Monday by the carrier to win customers from rivals AT&T and Verizon Wireless.
Read more on Variety






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