Coming soon to your smartwatch: ads targeting captive eyeballs
Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads and marketing messages for the nascent industry.
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Why Family Dollar prioritized mobile apps for employees, not shoppers
The retailer’s initiative is saving time and money for district managers, who have better access to performance metrics. That’s why more companies are putting mobile process, not commerce first.
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ABC looks to calm fears on video app viewability as mobile audience grows
Last week, the Media Rating Council, a non-profit group that serves as the governing body on all things viewability for the industry, issued guidance regarding ad viewabilty on mobile devices that has some premium video companies worried–including Walt Disney Co.’s ABC, which wants to get out in front of the issue.
Read more on Wall Street Journal