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Mobile Minutes: Samsung’s new chips; Smartwatch captive ads; Retail apps for employees; Video app viewability

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May 13, 2015

chip 185Samsung set to unveil new chips to power Internet of Things
It may be losing ground in the smartphone wars but Samsung is about to throw itself into the world of smart gadgets with a new series of chips that could help power the future Internet of Things.
Read more on Forbes

Coming soon to your smartwatch: ads targeting captive eyeballs
Anticipating a boom in wearables after the introduction of the Apple Watch, digital advertising agencies are rushing to create ads and marketing messages for the nascent industry.
Read more on Bloomberg

Why Family Dollar prioritized mobile apps for employees, not shoppers
The retailer’s initiative is saving time and money for district managers, who have better access to performance metrics. That’s why more companies are putting mobile process, not commerce first.
Read more on Fortune

ABC looks to calm fears on video app viewability as mobile audience grows
Last week, the Media Rating Council, a non-profit group that serves as the governing body on all things viewability for the industry, issued guidance regarding ad viewabilty on mobile devices that has some premium video companies worried–including Walt Disney Co.’s ABC, which wants to get out in front of the issue.
Read more on Wall Street Journal

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