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Automakers push envelope on wearables, augmented reality despite regulatory concern – Mobile Marketer

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February 10, 2014

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Automakers push envelope on wearables, augmented reality despite regulatory concern
While automakers are leading the way when it comes to leveraging wearables and augmented reality for next-generation mobile experiences, challenges such as planned legislation banning in-vehicle use and determining the return on investment could hamper growth.
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P&G’s Braun churns out sweepstakes from Olympics-themed photo-sharing
Procter & Gamble’s Braun is leveraging mobile and social photo-sharing to support the sponsorship of American short track speed skater J.R. Celski during the 2014 Sochi Olympics.
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Retailers bet big on local campaigns during holidays: Nexage
In the fourth quarter, retailers increased spend on local, mobile campaigns during the holidays by 433 percent for those based on ZIP code and 142 percent for those based on latitude/longitude, according to a recent report from Nexage.
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Fifth Third leverages Vine, Twitter to stand up to cancer
Fifth Third Bank is leveraging mobile-only applications Vine and Instagram as a part of a social campaign to raise money to help battle cancer.
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Mobile Minutes: Microsoft, HTML5, smartphone “kill switch”, citizen-cops
Today in mobile marketing – Microsoft under Nadella: Reimagining mobile and cloud, finally; HTML5 trumping iOS among app developers in emerging mobile markets; Smartphone “kill switch” proposed by California legislators; Argentines become citizen-cops with smartphone app.
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