ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Battery a growing issue as more activities go mobile – Mobile Marketer

Author

Staff reports

Battery a growing issue as more activities go mobile
As consumers and marketers move more and more activities over to mobile devices, battery life is becoming a bigger challenge and creating unwanted obstacles.
Please click here to read the entire story on Mobile Marketer

How Facebook is transforming the mobile advertising landscape
For the first time, more than 50 percent of Facebook’s revenue is coming  from mobile advertising, in a reflection not only of how quickly it has transformed into a mobile powerhouse, but also of how the social giant is transforming the advertising landscape.
Please click here to read the entire story on Mobile Marketer

NFL, American Heart Association encourage running with mobile game
The National Football League and American Heart Association have partnered to roll out a mobile game that incentivizes getting active through a connected avatar.
Please click here to read the entire story on Mobile Marketer

Samuel Adams bundles mobile advertising, Instagram for multichannel product launch
Samuel Adams is using a combination of a mobile sweepstakes, advertising and social media together to help introduce a new seasonal Belgian-style beer to the United States market.
Please click here to read the entire story on Mobile Marketer

Mobile Minutes: Super Bowl, Chrome apps, Flipagram, WunWun
Today in mobile marketing – NFL to block mobile video streaming at Super Bowl; Chrome Apps are coming to iOS and Android; Flipagram photo app tops the charts; WunWun on-demand delivery app expands into Brooklyn.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free