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Automakers jump ahead in mobile advertising as innovator, enabler – Mobile Marketer

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January 10, 2014

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Automakers jump ahead in mobile advertising as innovator, enabler  
While various industries are trying to crack the nut on mobile advertising, automakers are taking the goal more seriously than many by not only innovating how these brands engage with their own customers but also by enabling creative outreach for other marketers interested in targeting car owners.
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Wearables awareness surpasses 50pc among US consumers: NPD
As more companies take a stab at wearable technology, consumers are starting to become more aware of this futuristic gear, according to a recent report from NPD Group.
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Viacom’s MTV eyes mobile Web to expand cable streaming efforts
While most broadcasters are focusing on mobile applications to control how and when consumers watch content, Viacom’s MTV is betting on the mobile Web to limit how much free content viewers have access to.
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Juicy Couture customers promote new line by posting a selfie
Juicy Couture is promoting the launch of a new line of clothing Juicy Sport through a partnership with Snaps Mobile App that lets consumers share photos with Juicy content overlaid on top.
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Mobile Minutes: Jelly, education, wearables, Sony
Today in mobile marketing – Jelly App: It Does What Others Already Can, Slightly Better; The global search for education: It’s an app app app app world!; Daily report: New wearable devices face some obstacles; Sony gains after vow to maintain smartphone growth: Tokyo Mover.
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