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Sponsored data an important new mobile marketing opportunity for big brands – Mobile Marketer

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January 9, 2014

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Sponsored data an important new mobile marketing opportunity for big brands 

Consumer packaged good brands, retailers and film studios top the list of marketing verticals that are most likely to benefit from AT&T’s new buzzworthy Sponsored Data program.
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Targeting seniors on mobile begins to make sense
Mature consumers are increasingly using smartphones and tablets and mobile marketers, including those at the Consumer Electronics Show, are vying for their money and Web traffic.
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Forbes boosts mobile relevancy with image-heavy social newsfeed
Forbes recently added a new way for its readers to interact with content in its mobile application via a feature called “Stream.”
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Sears bets on fitness apps, wearables to propel loyalty program
Sears is taking an out-of-the-box approach to building up its loyalty program with a new initiative that turns consumers’ fitness achievements into loyalty points.
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Mobile Minutes: Mobile app culture, Tencent, Gatorade, Yahoo
Today in mobile marketing – Marketing through the small screen: The growing shift to mobile app culture; High-stakes games: Tencent rolls the dice on mobile; Water is the enemy, Gatorade mobile game tells youth; Yahoo’s news digest app: The least overwhelming news source ever.
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