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Google speeds past Apple in race to connected car experiences – Mobile Marketer

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January 6, 2014

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Google speeds past Apple in race to connected car experiences
The next big battle between Google and Apple is heating up with the connected car experience, but it is Google’s efforts in plugging several of the Internet giant’s services such as maps that is edging out Apple.
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GE strives to match desktop interactivity on mobile
While General Electric’s latest sweepstakes is running across both desktop and mobile, the experience for the latter is not as robust, a discrepancy the company hopes to address in future campaigns.
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Chicago Bulls launches first app to increase access for fans
The Chicago Bulls have launched their first mobile application to forward their digital presence for fans.
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American Girl’s newest doll has apps, online play site
American Girl’s new doll – and its 2014 Girl of the Year – is a digital native and has its own applications.
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Mobile Minutes: AT&T, Ice cream truck, The Voice UK, Tablet apps
Today in mobile marketing – Temptation: AT&T offers T-Mobile users $450 to switch; Ice cream truck to replace loud music with mobile text messages; “The Voice UK” adds app voting for third season; 10 great apps for your new tablet.
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