Mobile privacy debate moves in-store as retailers mull Wi-Fi investments
New privacy guidelines introduced this week address the tracking of mobile users’ in-store activities while also laying the groundwork for protecting consumers as retailers look for ways to engage with smartphone-wielding shoppers.
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Pacific Life introduces new mobile platform to remove friction from POS
NEW YORK – A Pacific Life executive at the Media Tech Summit 2013 conference said that the insurance company has released a new mobile platform as a part of its ongoing efforts to remove friction for the point of sale between a financial advisor and client.
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Scripps network exec: Business side of apps still elusive
NEW YORK – A Scripps Networks executive at the Media Tech Summit 2013 said that although mobile applications give broadcasters a way to package content, they have not proved to be worthwhile from a business perspective.
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ESPN exec: Combine single-source, integrated data for better relevancy
NEW YORK – An ESPN executive at the Media Tech Summit 2013 said the media company is working on blending multiple different data collection strategies to get a holistic view of its multi-screen audience.
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Mobile Minutes: Groupon, T-Mobile, LinkedIn, Smartphone-free thinking
Today in mobile marketing – Groupon CEO: Our deals are “designed for mobile”; T-Mobile to offer free data service for tablets; LinkedIn hits 38pc of unique visits from mobile, up from 8pc in Q1 2011; Why being a thinker means pocketing your smartphone.
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