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Virtual assistants advance: Are consumers ready for more invasive experiences? – Mobile Marketer

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October 8, 2013

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Virtual assistants advance: Are consumers ready for more invasive experiences?
The mobile device as a virtual assistant is not a new idea, but players such as Google and foursquare have new features intended to make the services more useful and contextually relevant. Opportunities exist for marketers as long as consumer do not perceive the new generation of virtual assistants as too invasive.
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Nissan chalks up initial iTunes Radio success to targeting
Nissan claims higher engagement rates with its mobile ads within Apple’s iTunes Radio streaming service because of the ability to target specific groups of consumers.
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Samsung banks on pop culture to market smart watch
Samsung is taking its first steps in marketing its new Galaxy Gear smart watches with two new videos that use pop culture references with the goal of appealing to tech-savvy first adopters.
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Folgers brings the best part of waking up with alarm app
Folgers has released a new alarm clock application to help consumers connect to the best part of waking up in a new way.
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Mobile Minutes: Apps, broadband, Globo, local-mobile
Today in mobile marketing – The move to mobile apps is bad for Do Not Track; Expanding mobile broadband coverage reduces economic growth; Workers using their own mobile devices propel Globo shares; Here’s why local-mobile marketing is exploding.
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Smartphone retail consumers have higher in-store expectations
NEW YORK – What happens when 130 million consumers with smartphones in hand go shopping in retail stores this holiday season? What are smartphone consumer expectations regarding the in-store experience, sales staff product knowledge and available inventory?
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