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Coca-Cola promotes getting active via mobile check-ins, scavenger hunt – Mobile Marketer

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August 21, 2013

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Coca-Cola promotes getting active via mobile check-ins, scavenger hunt
Coca-Cola is the latest brand to prove that the mobile check-in fad may not be over yet, with a new campaign that drives awareness and funds for ten nonprofits in New York.
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Brand.com exec: Brands not addressing how mobile impacts online reputation
With product research increasingly moving to the Internet, managing a brand’s online reputation has become an important focus for marketers. However, many are not keeping up with the new set of challenges introduced by mobile.
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Condé Nast’s Allure makes tablet edition shoppable, including CoverGirl ads
Condé Nast’s Allure magazine is embracing mobile commerce, giving readers of its tablet edition a way to shop the products featured in editorial and advertising content without leaving the magazine.
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Marketers miss the mark with privacy, bugs within apps
Consumers love mobile applications for their entertainment value, but they may not be meeting users’ needs when it comes to privacy and annoying crashes, according to two new reports.
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The Dallas Morning News rolls out live sports app
The Dallas Morning News’ sports department SportsDay DFW partnered with SportsRadio 1310 “The Ticket” to launch a mobile application that plays live sports news with the ability to pause, rewind and fast forward up to 20 minutes.
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