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Millennial Media’s Jumptap deal brings scale but monetization still an issue – Mobile Marketer

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August 15, 2013

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Millennial Media’s Jumptap deal brings scale but monetization still an issue 
With its acquisition of Jumptap, Millennial Media adds expertise in programmatic buying, third-party data and performance marketing as it looks to build a mobile advertising powerhouse capable of holding its own against Google as well as quickly-growing Facebook.
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Amazon’s push notification service needs more than low-ball pricing
Amazon said this week that it is adding push notifications to its Web services for developers, reflecting the significant growth in the mobile application market and related services.
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Wearable technology will be game-changer for mobile: Forrester Research
PHILADELPHIA – A Forrester Research executive at eTail East claimed that the combination of wearable technology, data and a consumer-chosen mobile interface will shake up mobile for marketers.
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Google finds its charitable side with One Today app
Google recently launched an Android mobile application called One Today which lets users donate one dollar to charities.
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Food.com helps foodies celebrate 365 days of food with app
Food Network’s Food.com has rolled out a new iOS mobile application to help consumers track food-themed holidays throughout the year.
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