Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Facebook, Twitter sphere of influence moves offline as mobile grows – Mobile Marketer

By
August 14, 2013

Please click here to sign up for Mobile Marketer for free

Facebook, Twitter sphere of influence moves offline as mobile grows
Not content with commanding a significant portion of consumers’ online time, social networks Facebook and Twitter are increasingly looking at how they can influence offline activity, with mobile acting as a key enablement tool.
Please click here to read the entire story on Mobile Marketer

Outback Steakhouse leverages mobile location to target competitors’ customers
A recent mobile campaign from Outback Steakhouse saw a 78 percent lift in the click-through rate for ads delivered to users within five miles of a competitor’s location.
Please click here to read the entire story on Mobile Marketer

Office Depot exec cites mobile messaging for differentiated online experience
PHILADELPHIA – An Office Depot executive at eTail East said that in-application messaging and sharing features are one of the ways that the big box retailer differentiates its mobile strategy, especially for the business-to-business market.
Please click here to read the entire story on Mobile Marketer

Wearable technology, better targeting are game-changers for holiday 2013: ETail East exhibitors
PHILADELPHIA – Mobile marketing will be more sophisticated this holiday season with expected advancements around targeting and customization. Marketers should also be prepared for newer technology such as Google Glass to impact seasonal marketing, according to exhibitors at the eTail East.
Please click here to read the entire story on Mobile Marketer

USA Today Sports site brings in 70pc of traffic via mobile
One hundred days after launch, USA Today Sports’ site For The Win has seen mobile eclipse desktop traffic.
Please click here to read the entire story on Mobile Marketer

Please click here to sign up for Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply