Facebook, Twitter sphere of influence moves offline as mobile grows
Not content with commanding a significant portion of consumers’ online time, social networks Facebook and Twitter are increasingly looking at how they can influence offline activity, with mobile acting as a key enablement tool.
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Outback Steakhouse leverages mobile location to target competitors’ customers
A recent mobile campaign from Outback Steakhouse saw a 78 percent lift in the click-through rate for ads delivered to users within five miles of a competitor’s location.
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Office Depot exec cites mobile messaging for differentiated online experience
PHILADELPHIA – An Office Depot executive at eTail East said that in-application messaging and sharing features are one of the ways that the big box retailer differentiates its mobile strategy, especially for the business-to-business market.
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Wearable technology, better targeting are game-changers for holiday 2013: ETail East exhibitors
PHILADELPHIA – Mobile marketing will be more sophisticated this holiday season with expected advancements around targeting and customization. Marketers should also be prepared for newer technology such as Google Glass to impact seasonal marketing, according to exhibitors at the eTail East.
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USA Today Sports site brings in 70pc of traffic via mobile
One hundred days after launch, USA Today Sports’ site For The Win has seen mobile eclipse desktop traffic.
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