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Apple feels sting of intense competition – Mobile Marketer

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January 14, 2013

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Apple feels sting of intense competition
As smartphones continue to evolve from a tech geek’s dream to more of a status symbol reaching a broader group of consumers, Apple is struggling to expand the reach of the influential, yet pricey iPhone.
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Mars M&M’s builds Facebook presence via mobile
Mars’ M&M’s brand is ramping up its social presence through a new campaign that aims to strengthen the company’s relationship with Facebook fans.
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Microsoft demos new product via mobile bar codes
Microsoft is placing mobile bar codes on its static magazine advertisements to show off how its new smartphones work.
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Delta Air Lines bolsters mobile repertoire via apps
Delta Air Lines has revamped its iPhone and iPad applications with device-specific features that are aimed at elevating the traveling experience.
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