GE, Sour Patch Kids, Mountain Dew jump on Snapchat’s interactive emojis
GE, Sour Patch Kids and Mountain Dew have quickly adopted a new Snapchat feature enabling emojis to stick to objects in a video, with each marketer taking a different approach to match the tactic to the brand’s unique personality.
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Game of Thrones fortifies anticipation via 360-degree Facebook video
HBO’s Game of Thrones is building fan excitement ahead of its season six premiere by inviting Facebook users to explore the fictional world of Westeros by using their finger to swivel around a 360-degree video of the program’s opening credits.
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Mobile marketing week in review: Mashups make the scene
On the road to the blended mobile experiences of the future, marketers’ goals to reach mobile users with valuable experiences at the right moment are beginning to take shape. Watch this video for the full analysis.
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TD Bank streamlines customer service via mobile on Facebook Messenger
TD Bank is streamlining customer service by becoming one of the first banks to leverage Facebook Messenger to connect with customers for any issues or questions they have.
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