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Why physical context is first on brands’ programmatic wish list – Mobile Marketer

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March 14, 2016

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Why physical context is first on brands’ programmatic wish list
With location-based technologies set to grow by double digits this year, a number of top brands are planning to allocate significant portions of their marketing budgets to Wi-Fi and GPS-based strategies, according to a report from the Location Based Marketing Association.
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Mobile marketing week in review: Travel soars on mobile Web
It was a big week for exciting new mobile Web experiences in the travel sector last week, with new offerings from Hyatt, Hilton and Google all pointing to the important role that smartphones are playing in travel discovery and planning. Watch this video for the full analysis.
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Ford values mobile with an new subsidiary focused on innovation
Ford Motor Company is taking a bullish stance on mobile connectivity by creating a subsidiary focused on mobility technologies, expanding its current innovations such as smartphone integration, ride-sharing applications and a digital benefit platform.
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Fox News sources local video from users of Fresco app
Fox Broadcasting Company is partnering with application Fresco, enabling local citizens to submit videos of news events for money, reflecting how broadcast news is shifting thanks to mobile technology.
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