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Will WhatsApp become a primary conduit between businesses, consumers? – Mobile Marketer

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January 20, 2016

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Will WhatsApp become a primary conduit between businesses, consumers?
The news that WhatsApp will soon start allowing business to communicate directly with users reflects how popular messaging applications are reimagining traditional marketing and unlocking one-to-one engagement opportunities for brands.
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Rite Aid exec: Quick app technology, data offer predictive capabilities
NEW YORK – A Rite Aid executive at the NRF 105th Annual Convention & Expo affirmed that leveraging quick application technology to bolster internal business analysts’ and pharmacy technicians’ data insights is a smart strategy.
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Alex and Ani builds customer data prowess via ereceipts
NEW YORK – An Alex and Ani executive at the NRF 105th Annual Convention & Expo stressed the importance of leveraging the data offered by mobile to create a better connection to the consumer, as exhibited by the retailer gaining insight from ereceipts.
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GameStop exec: Magic number of push notifications is two per visit
NEW YORK – A GameStop executive at the NRF 105th Annual Convention & Expo explained how the retailer values sensors versus GPS technology for in-store activations and limits outreach to two notifications for a more relevant experience with fewer service availability issues.
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