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Google reduces friction, enhances creativity with new streaming, HTML5 ads – Mobile Marketer

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December 7, 2015

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Google reduces friction, enhances creativity with new streaming, HTML5 ads
Mobile marketers can now let Web users stream application content before downloading and customize interstitials using HTML5 thanks to new ad units from Google that could help drive the quality and lifetime value of users.
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App installs jump up to 74pc following TV ads: report
Mobile application installs increase 56 percent to 74 percent after a television ad is shown, according to new research from Fetch.
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Slate Cosmetics launches augmented reality makeup looks with ModiFace Live app
Slate Cosmetics is sponsoring a new augmented reality application in which users can live chat with friends with various filters created by beauty brands to showcase product possibilities.
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Piaget mixes and old new to showcase holiday selection
Swiss jeweler Piaget is asking its consumers to “discover the story” in a holiday marketing effort that tells of the brand’s passion and creativity.
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