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Predictive marketing a growing opportunity on mobile for nimble brands
The use of predictive marketing on mobile is significantly more apparent now than it was a year ago, opening up new opportunities for marketers who can massage data.
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Universal’s Everest lends itself to virtual reality experience on mobile
Universal Studios tapped into recently released film Everest’s breathtaking imagery for a mobile virtual reality platform that digitally transports users to the mountain. 
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How installment plans are impacting sales of upscale phones: report
While some upscale smartphone manufacturers have been concerned about United States carriers’ shuffle to no-contract options and installment plans, consumers are actually using the no-strings-attached choices to purchase more high-end devices, according to a report from Kantar.
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Aéropostale pits retweeting against favoriting to drive engagement
In a unique push on Twitter, specialty apparel retailer Aéropostale recently pitted retweeting against favoriting, asking users to engage one way or the other to vote for their favorite outfit.
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