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Google’s mobile revenue issues persist as Enhanced Campaigns deadline looms – Mobile Marketer

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July 19, 2013

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Google’s mobile revenue issues persist as Enhanced Campaigns deadline looms
Monetizing mobile continues to be an issue for Google, with second-quarter CPC rates dropping two percent compared to the previous quarter even as the company reported six million marketers have switched to its new Enhanced Campaigns, which is meant to drive CPC rates.
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As premium apps disappear, focus shifts to more relevant in-app ads
Only ten percent of mobile applications now use a paid model, and the number keeps shrinking. In fact, popular messaging app WhatsApp just switched over to a freemium model on the iPhone after being paid for years.
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Chipotle leverages SMS to offer exclusive hints in time-sensitive promotion
Chipotle is building up its SMS database while also doling out clues for a campaign that celebrates its 20th birthday via mobile, social and Web.
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Archie Comics lets fans interact with characters in mobile app game
Archie Comics has released a mobile game to give fans an interactive way to engage with the famous comic book characters.
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Tourism New Zealand creates app as mobile traffic skyrockets
Tourism New Zealand has launched the Essential New Zealand mobile application to aid increasingly mobile New Zealand travelers.
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