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Google’s new mobile-friendly label sends mixed message to marketers – Mobile Marketer

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December 1, 2014

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Google’s new mobile-friendly label sends mixed message to marketers
Google has a new label indicating if a search result is mobile-friendly that favors sites using responsive Web design – which look good on smartphones but have notoriously long load times.
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Macy’s leverages Twitter to make shoppers feel the love, generate sales
Macy’s helpful comments to disgruntled customers on its Twitter account aim not only to ward off a potentially damaging social media backlash but to make customers feel loved, reinforcing their value to the brand as surrogate sales associates.
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Q&A: Why dipping into all mobile facets works for Dunkin’ Donuts
Dunkin’ Donuts’ plans for mobile ordering, its extensive social media community and the popular DD Perks loyalty program and mobile application all point to the donut bakery chain’s heavy focus on mobile as a means of connecting with customers.
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Projected tablet sales plunge challenges marketers’ investments in market
A projected plunge in tablet sales this year raises the question of whether mobile payments will move more slowly into this market while challenging the investment of marketers who were betting on growing adoption.
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