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Facebook’s mobile ad prowess may be matched only by Google – Mobile Marketer

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October 29, 2014

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Facebook’s mobile ad prowess may be matched only by Google
Facebook’s growing ability to monetize on mobile is transforming it into a generator of mobile advertising revenue with a prowess that may only be matched by Google.
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Q&A: How Polaroid’s Fotobars help frame brand’s mobile-age makeover
Polaroid is expanding its Fotobar mobile print shops concept as an explosion of images on smartphones and tablets offer the latest route to a makeover for the iconic photography brand.
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Planet Fitness builds up members’ health achievements via mobile site
Planet Fitness is leveraging members’ stories of health and fitness accomplishments on a mobile Web site to encourage even more achievement while driving brand engagement.
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Charlotte Russe leverages mobile for employee hiring and training
Charlotte Russe, a major mall retailer, has announced it will begin using the cloud-based PeopleMatter Platform for streamlined hiring and training techniques for employees on mobile devices.
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Ad spend on Facebook, Twitter grows 233pc year-over-year: report
With advertisers maintaining a significant focus on targeting the millennial demographic, Facebook’s and Twitter’s cost-per-thousand-impressions pricing trends increased to $4.90 in the third quarter of 2014.
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Shazam bumps up news tab for increased engagement
Shazam’s most recent application update showcases efforts to keep users coming back for music news and trends, strengthening its presence in the world of music on mobile.
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