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Mobile meets mobile: Why smartphone-savvy brands are hitting the road – Mobile Marketer

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September 18, 2014

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Mobile meets mobile: Why smartphone-savvy brands are hitting the road
The trend toward big-name brands, even some upscale ones, placing their logo on a truck and driving around the country to engage with consumers is being driven as much by the high cost of real estate as by mobile-enabled consumers who can follow a truck via social media.
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Disney partners with Kohl’s to drive launch of photo-contest app
Department store chain Kohl’s and media corporation Disney are relying on mobile in their collaboration to host a singing contest in preparation for a holiday commercial to be aired during the American Music Awards broadcast.
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CNBC’s newly redesigned app hones in on personalization, video
Business news television channel CNBC has redesigned its mobile application to perfect its video-playing capabilities and allow for user personalization at a time where a tailored user experience has never been more crucial.
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Minimalist mobile ads perform better in the US: report
While ads with bright colors fared better in countries such as Nicaragua, Kenya and India, more minimalist ads saw higher success in countries including the United States, Singapore and Denmark, according to a new report from Todacell.
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