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App marketers gain higher-value users via subcategories – Mobile Marketer

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July 16, 2013

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App marketers gain higher-value users via subcategories
As the application market continues to grow, marketers are increasingly looking to rank well in smaller subcategories as a way to stand out in app stores.
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AT&T, Leap lead signals end of latest round of industry consolidation
AT&T’s $1.2 billion bid for Leap Wireless could bring the latest round of consolidation in the wireless carrier industry to an end as the players turn their attention instead to next year’s spectrum auction.
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IAB addresses cross-screen campaigns, mobile ad measurement with new standards 
While mobile advertising continues to grow, the experience for marketers and users is still not always what it could be, which is why the Interactive Advertising Bureau is diving in with a wide range of new standards that cover the mobile Web, applications and HTML5.
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The Topps Co. uses QR and NFC technology to attract MLB fans
The Topps Co. incorporated near-field communication and QR code technology in its displays at the 2013 MLB All-Star FanFest to give baseball fans a deeper engagement.
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ChristianMingle, JDate enhance online dating services via mobile apps
Dating sites ChristianMingle and JDate have released two new mobile applications to enable their users more on-the-go access to member profiles and pictures.
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