Twitter exec: Mobile sparking seismic shift in holiday buying decisions
NEW YORK – A Twitter executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said mobile’s ability to make shoppers aware of products and brands by supplying them with pertinent information will produce a seismic shift in holiday-shopping buying decisions.
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Beyond the Rack drives mobile conversions with personalized retargeting
NEW YORK – A Beyond the Rack executive speaking at Mobile Marketer’s Mobile Marketing Summit: Holiday Focus 2014 said the retailer has seen a significant impact on conversion rates and lifetime value from the personalization of retargeting ads.
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NY Times eyes deep linking to drive app use
NEW YORK – A New York Times executive at the Mobile Marketing Summit: Holiday Focus 2014 conference said he expects deep linking to be integrated in the news organization’s mobile applications shortly as it strives to be where its core readers are.
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Kahuna stresses personalization for optimal mobile strategies
NEW YORK – A Kahuna executive at the Mobile Marketing Summit: Holiday Focus 2014 stressed the need for personalization and consumer-first strategies to drive massive revenue opportunities for brands.
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Bloomberg focuses on imagery in use of mobile video
NEW YORK – Business and financial news provider Bloomberg uses the power of video and imagery to engage its audience across devices, according to a Bloomberg executive at the Mobile Marketing Summit: Holiday Focus 2014.
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