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Google’s Android Auto envisions big role for smartphones in connected cars – Mobile Marketer

Google’s Android Auto envisions big role for smartphones in connected cars
Android Auto, Google’s new connected car play that already has over 40 automaker partners, differs from Apple’s CarPlay strategy by putting the smartphone front and center so that drivers can access the most up-to-date experiences without having to wait for automakers to bake it in.
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37pc of mobile ads in Britain bought via programmatic: report
Programmatic trading accounted for more than a third of mobile ad buys in Britain last year and is playing a bigger role for smartphones and tablets than for digital display ads overall, according to research scheduled to be released today from the Internet Advertising Bureau.
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Time Inc.’s Sports Illustrated embraces responsive for increased flexibility
Upon the release of Sports Media franchise Sports Illustrated’s renovated Web responsive site, plans for the future may entail a mobile application, executives said.
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How Adidas, Citi and Destination XL leverage native design via mobile: Acquity Group
NEW YORK – Companies such as men’s big and tall clothier Destination XL and famed sporting goods manufacturer Adidas have created integrated mobile experience designs that deliver holistic product and interaction solutions which, according to executives from Acquity Group and Fjord, can be a model for how companies turn frustration into delight.
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