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H&M fashions reflect music styles in far-reaching mobile strategy – Mobile Marketer

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June 12, 2014

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H&M fashions reflect music styles in far-reaching mobile strategy
Fashion label H&M is entertaining shoppers on its mobile catalog with a customizable music mixer to encourage positive vibes and more spending.
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Oscar Mayer extends Wienermobile’s reach offline, online and in-store via mobile
Kraft Foods’ Oscar Mayer brand has a new mobile application that enables consumers to virtually locate, drive and take photos with its Wienermobile.
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Share a Coke U.S. push enlists QR codes, new ads and social media
Coca-Cola is bringing its successful Share a Coke campaign to the United States for the first time, giving consumers here a chance to purchase bottles featuring popular names and to engage with the brand via a variety mobile and social activations.
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Please click here to read the entire story on Mobile Marketer

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