Budweiser’s innovative Twitter voting scales up World Cup sponsorship
Budweiser is leveraging a new Twitter voting mechanism as part of its 2014 FIFA World Cup Brazil promotion, enabling fans to view side-by-side player photos before casting their vote for each game’s top player.
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L’Oreal personalizes mobile ads by hair color to drive relevancy
Beauty marketer L’Oreal Paris is incorporating in-image advertising platform GumGum’s photo recognition technology to target consumers through digital advertisements.
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Coach takes Instagram promotion offline at Polaroid’s Fotobar
Leather goods maker Coach is partnering with consumer electronics brand Poloraid’s Fotobar to promote an Instameet in New York June 14, where professional and amateur photographers can share their Coach New York stories.
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MapQuest partners with MLB.com on content to drive meaningful experiences
MapQuest and MLB.com are collaborating on digital video, in-app integrations and other content intended to enhance baseball and travel experiences, including an original online video series and Gameday Guides that are available from smartphones.
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