Coca-Cola looks to break into beacon’s hyper-targeting promise with interactive attraction guide
Coca-Cola is equipping its World of Coca-Cola attraction with beacons this summer that work with a new mobile application that unlock location-based content around specific areas.
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52pc of Pinterest users consult app in-store to guide purchases: report
Pinterest users should be prime targets for marketers’ budgets, with many of these consumers early adopters who love to try and buy new things yet are increasingly difficult to reach on traditional media outlets, according to a new report from Ahalogy.
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Beverage brands boost QR codes with social media and incentives
Beverage brands such as C. Mondavi & Family, Butcher’s Brewing and a leading whiskey brand are boosting their on-pack QR codes with customized content, incentives, social media integrations and ecommerce.
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Chevy Malibu embraces in-car Wi-Fi even as appeal remains questionable
General Motors will launch 4g LTE service for the new Chevrolet Malibu this summer, making it the lastet carmaker to embrace in-car Wi-Fi for its perceived opportunities even as questions of effectiveness remain.
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