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Google’s mobile strategy shows weakness as net incomes, CPCs drop – Mobile Marketer

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Staff reports

Google’s mobile strategy shows weakness as net incomes
Google’s net income was down and CPCs took another drop in the third quarter, highlighting several weaknesses in the company’s mobile strategy.
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Facebook ramps up mobile advertising strategy to drive app downloads
With strong initial results reported for Facebook’s mobile app installs ad unit, the social network is making the ads available to all developers for the first time.
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Procter & Gamble’s Tide eyes mobile video for multichannel engagement
Tide is running in-stream mobile video advertisements aimed at striking a match with football fans this season.
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Lonny Magazine breaks into mobile space with interactive iPad app
Digital home and lifestyle publication Lonny magazine has launched an iPad application after seeing 15 percent of readers accessing monthly content on mobile devices.
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