Mobile location data showcases Chipotle’s visitation trajectory post-E.coli outbreak
After experiencing a precipitous decline in foot traffic following an E.coli outbreak, Chipotle Mexican Grill successfully managed to drive a jump in visits by rolling out a mobile coupon for a complimentary burrito, as evidenced by an independent analysis of its customers’ mobile location data.
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H&M ramps up Coachella presence with on-site video, social media integration
H&M is taking selfie booths to another level at this year’s Coachella festival with an interactive digital experience that not only makes a lasting impression on attendees for its recycling campaign, but also extends to social video and media.
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Express targets festivalgoers with product-centric, multiple-choice Snapchat quiz
Express recently built on its previous mobile interactivity efforts with a new quiz that invited Snapchat followers to select their favorite product out of three options to discover the festival fashions best-suited for their tastes.
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