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Mobile local ad spend growing more slowly than expected: report – Mobile Marketer

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November 5, 2012

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Mobile local ad spend growing more slowly than expected: report
While mobile local ad revenues are expected to grow, the short-term rate of adoption by advertisers is happening at a slower pace than previously expected, according to a new report from BIA/Kelsey.
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Duane Reade elevates magazine content via mobile
New York drugstore chain Duane Reade is enlisting mobile to help promote its new branded in-store magazine, Happy & Healthy.
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T.G.I. Friday’s narrows focus for product push through in-app advertising
Casual dining chain T.G.I. Friday’s is running a campaign that targets TV viewers to bolster awareness of the company’s line of frozen foods.
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Butterball whips up holiday meal recipes via app
Butterball is helping consumers prepare for their upcoming Thanksgiving meal prep with an iOS application that walks users through the process of cooking a turkey.
Please click here to read the entire story on Mobile Marketer

Budweiser, Android, Microsoft – News briefs
News briefs – AKQA to develop mobile programs for Budweiser, Bud Light and Stella Artois; Android’s strong growth propels it to 75pc market share in Q3; Microsoft rumors of a smartphone gain steam.
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