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Mobile drives significant changes in coupon-related behaviors – Mobile Marketer

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September 3, 2014

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Mobile drives significant changes in coupon-related behaviors
The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research from Juniper Research.
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Apple’s reported mobile wallet will have minimal impact on holiday sales
While the mobile wallet Apple is expected to launch next week could have many of the crucial elements already in place, its potentially significant impact is not likely to be felt until next year.
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65pc of empty nesters use smartphones to seek product info: report
Older consumers have adopted some of the digital shopping habits of their tech-savvy counterparts from younger generations, although there are some key differences, according to a new research report.
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About.com enhances mobile user experience with overhaul of site
About.com has given its how-to Web site its first major redesign in nearly a decade to make navigation easier and reach mobile users.
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A+E Networks’ push notifications trigger 200pc increase in user engagement
Television network A+E has been testing push notifications for a number of its mobile applications and has seen a 200 percent increase in user engagement.
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