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Mobile commerce week in review: Beacons and more beacons

January 25, 2016

Screen Shot 2016-01-22 at 2.21.46 PMBeacons were a big topic last week at two key events, the National Retail Federation’s annual conference and Mobile Marketer’s Mobile FirstLook: Strategy 2016. For the full analysis, watch this video.

Belk’s, Rite Aid, Clorox and others talked up how they are driving engagement via hyper-local activations in-store. Augmented reality and 3D Touch also picked up steam.

Week in review
Chantal Tode is senior editor on Mobile Commerce Daily, New York

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