ARCHIVES: This is legacy content from before Industry Dive acquired Mobile Commerce Daily in early 2017. Some information, such as publication dates, may not have migrated over. Check out our topic page for the latest mobile commerce news.

Mobile commerce week in review: Beacons and more beacons

Author

Chantal Tode

Belk’s, Rite Aid, Clorox and others talked up how they are driving engagement via hyper-local activations in-store. Augmented reality and 3D Touch also picked up steam.

Week in review
Chantal Tode is senior editor on Mobile Commerce Daily, New York