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March 9, 2011

Mobile Commerce and team up

Local business search company has launched an application for Google’s Android.
The application lets users access’s database of 2 million-plus businesses across Britain in an experience tailor-made for Android smartphones. It delivers detailed information for each business, along with additional information from, including ratings and reviews.

“The Android app follows the successful launch of the app for iPhone,” said Mark Cox, corporate communications manager at, Guildford, England.

“By working with Mobile Commerce, is reinforcing its aim of becoming the only local media company its customers need, by helping them be found through a range of media including online, video and mobile,” he said.

“With a focus very much in the digital domain, mobile search is just one area where will be developing its offerings.”

Mobile Commerce built the app for

In addition to, Mobile Commerce’s customers include Vodafone, O2, T-Mobile, Orange, Microsoft and Sony Ericsson.
Mobile local search
The application is available as a free to download from Android Market.

Users can select from the most popular categories and search for information on any business near their location or anywhere in Britain.

Results can then be displayed as a list or on a map, and the user can access ratings and reviews.
“The app is downloaded by an extremely wide range of users, so first and foremost we want to ensure that app provides the local information people are looking for, no matter which platform they are using,” Mr. Cox said.

“We have worked very closely with Mobile Commerce to ensure that the functionality of each app compliments the platform it is operating on to enhance user experience,” he said. 

The application enables key actions to be carried out via Android smartphones such as click-to-call, add business as a contact and send email.

Recent searches are also saved for repeat use.

In-application sponsorship/advertising opportunities is an area is developing and will update in due course.

Mr. Cox said that after launching an application for iPhone, it was only natural to bring to users of Android Devices.

Android is set for huge growth in 2011, with the platform taking the largest share in the smartphone market in the final quarter of 2010.

Tailoring apps for Android is now vital for any company wanting to keep up with the technology their customers are using, per Mobile Commerce.

“The way people search for local businesses has changed with a much wider variety of media available,” Mr. Cox said. “Mobile users are looking for quick, accurate and local information on the move.

“By utilizing the functionality of smartphones, such as GPS positioning, is able to help users find exactly what they are looking for in their local area, in a convenient and user-friendly manner,” he said.

Final Take
Thomson Local

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Dan Butcher is associate editor on Mobile Commerce Daily and Mobile Marketer. Reach him at

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