Mobile tactics such as SMS, optimized sites and QR codes are a better use of budgets rather than developing an application for holiday shopping, since affluent consumers are probably too busy or do not care enough to download a separate, branded app for this season.

French fashion empire Louis Vuitton is slated to launch its first fragrance in the near future and by doing so is stirring up contemplation of the true value that brand extensions give to a luxury label.

Department store chain Saks Fifth Avenue is going a step further to promote its footwear department with a Tumblr account dedicated to its flagship shoe salon’s 10022 ZIP code.

Toyota Corp.’s Lexus is continuing its partnership with Pandora with billboard banner ads and animation displays on the Internet radio service’s homepage.

Apparel and accessories designer Norma Kamali saw 21,000 new Facebook fans and 225 million media impressions for the launch of its 3D campaign, designed to acquire new social media fans and drive Web site traffic.

Today in luxury marketing – Tiffany files brief in favor of Louboutin appeal; DKNY PR girl finally reveals her true identity.

With so many mobile channels, strategies and tactics to consider, the ideal mobile path forward will be different for each company based on their unique situation and objectives.