Click here to sign up for Mobile Marketer for free

Minute Maid borrows from social news feeds to engage young parents
The Coca-Cola Co.’s Minute Maid brand is reminding parents of the things they do to make a positive difference in their lives with a mobile-centric campaign that leverages video, social media and a revamped Web site to connect with these mobile-savvy consumers.
Please click here to read the entire story on Mobile Marketer

Apple primed to keep Apple Watch demand growing with strong Q2
Apple’s strong fiscal second-quarter results set the stage for it to tackle the challenges of sustaining growth for its smartwatch and turning around the iPad.
Please click here to read the entire story on Mobile Marketer

Marketers should tap location history of mobile consumers: report
Customers who frequent the same locations at the same time typically have similar purchase preferences, pointing to how marketers can enhance their advertising strategy by tapping the location history of consumers, according to a report from Columbia Business School.
Please click here to read the entire story on Mobile Marketer

Social media marketing to the rescue for Marvel
Comic book publisher and film producer Marvel Worldwide Inc. is ramping up awareness for an onslaught of new movies coming this summer and next year with Twitter accounts based off its characters in an effort to connect more with fans.
Please click here to read the entire story on Mobile Marketer

Panama City Beach offers first-person vacation view via GoPro campaign
Panama City Beach Convention and Visitor Bureau is ramping up to bring flocks of new visitors to the popular springtime location by rolling out a marketing campaign that offers a first-person view of a vacation via GoPro technology and leveraging an Instagram campaign to showcase guests’ beachside experiences.
Please click here to read the entire story on Mobile Marketer

Click here to sign up for Mobile Marketer for free