Michelob Ultra turns up volume on mobile music with dedicated player
While numerous brands have wised up to the synergistic relationship between music and mobile, Anheuser-Busch brand Michelob Ultra is taking its efforts to the next level with branded, city-specific playlists accessible via a dedicated mobile Web player application.
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Apple sees opportunity in mobile-first business apps
Apple anticipates further acceleration in the growth of its software-and-services business following its recent technology agreement with IBM as it focuses on mobile-first applications for business users of its iPad tablets.
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Hillshire to expand beacon-enabled campaign to Jimmy Dean brand
Hillshire Brands is expanding its use of a beacon-enabled mobile marketing campaign to its Jimmy Dean sausage brand this fall after what the company described as a successful test of the technology to promote its American Craft brand.
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Lionsgate’s Divergent app for Comcast users to extend life of film
Broadcasting and cable company Comcast and entertainment corporation Lionsgate initiated a partnership to build mobile applications for Lionsgate films, offering bonus clips and features for Comcast customers purchasing movies through Xfinity On Demand.
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