Louis Vuitton’s positive Chinese placement a result of slow, steady growth
In the short term, French apparel and accessories brand Louis Vuitton is on pace to have the best momentum among luxury houses during the Year of the Monkey, per Exane BNP Paribas.
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Chanel prompts romantic self-gifting with beauty guide
French fashion house Chanel is inspiring consumers to love themselves in a romantically themed email touting its beauty products.
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Dior expresses plurality for men’s collection film
French fashion house Christian Dior has cast men from different career verticals to showcase that the Dior Homme consumer is not a singular vision.
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Michael Kors celebrates Lunar New Year with Chinese app debut
Coinciding with Lunar New Year, U.S. fashion label Michael Kors is launching its first campaign on popular Chinese social photography application “in.”
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Bentley and Louis Vuitton provide consumer a taste of 1930s luxury
Automotive restoration expert William Medcalf Vintage Bentley is sweetening the pot with period detail on its latest vehicle for sale.
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Nordstrom speaks to younger audience with latest national campaign
U.S. department store chain Nordstrom is helping its consumer “See Anew” in its latest brand campaign.
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Aston Martin, Elegant Resorts pave scenic routes for travelers
British automaker Aston Martin is offering adventurous consumers a taste of elegance.
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Is Twitter’s $1M price tag for branded emojis worth it?
Twitter’s $1 million price tag for branded emojis during the Super Bowl suggests takers such as Anheuser-Busch and PepsiCo see significant value in the still-new marketing tactic, but others should get a handle on measurement before diving in.
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Yoox Net-A-Porter, Belstaff, Trump and Mr Porter – Live news
Luxury Daily’s live news from Feb. 8 – Yoox Net-A-Porter saw 27.1M average monthly visitors in 2015; Belstaff pops up in SoHo for New York Fashion Week fete; Trump Hotels schedules Washington opening for campaign season; Mr Porter brings menswear styling to BMW collaboration.
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Fashion houses, magazines, cruise lines and Bentley – News briefs
Today in luxury marketing – The risks of changing creative directors; Magazine execs mull the future of industry; Submarines and jets may well be the future of cruising; Bentley at work on a sporty SUV.
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Using digital to connect luxury shoppers with luxury brands
There seems to be a common understanding among luxury brands that high-priced items are not going to thrive online and that using an ecommerce platform may even devalue products.
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