Mhealth leaps forward as Kellogg’s, Microsoft, others jump on board
Kellogg’s, Walgreens and Microsoft are just a handful of brands that have recently hit the ground running in the mobile health space, suggesting it is where marketers are aiming to be in 2015.
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American Airlines’ magazine takes flight on mobile to extend reach
American Airlines is revamping the design of its in-flight magazine American Way and is entering into the digital age by enabling fans to read exclusive content on their mobile devices via the first-ever mobile application for the publication.
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LinkedIn’s particular skill set evident in Taken 3 contest
Film studio 21st Century Fox is showing off its mobile skill set with a LinkedIn contest to promote the film Taken 3, attracting fans with a Youtube video that features Liam Neeson.
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Kodak promises simplified smartphone experience with launch of IM5
Kodak’s smartphone launch leverages a well-known photographic name with an outreach to older, less tech-savvy users who want an easier-to-use mobile phone.
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Under Armour enters health data sector with digital fitness network
Under Armour is bulking up on mobile by enabling consumers to easily manage their health and activity levels via a new digital data network that syncs with the brand’s mobile application as well as third-party devices.
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