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Mercedes trades old luxury for new with ride-sharing app – Luxury Daily

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December 17, 2015

Mercedes/Via ride-share promotional photo

Mercedes/Via ride-share promotional photo

Search-engine marketing, mobile-first attitude define “Genius” brands: L2
Among 11 groups and conglomerates, LVMH brands have the lowest average digital IQ, according to a new report by L2.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Van Cleef & Arpels, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Armani wraps up 40th anniversary celebration with UGC
Italian fashion label Giorgio Armani is culminating its 40-week celebration of its four-decade anniversary by putting the focus on its fans.
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Luxury Collection gets social with “Beautiful Destinations” campaign
Starwood Hotels & Resorts’ The Luxury Collection is adapting a social-first approach to invigorate its new brand identity.
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Marc Jacobs casts Winona Ryder in retro beauty campaign
U.S. fashion label Marc Jacobs is lashing out in a Winona Ryder-fronted campaign featuring its voluminous mascara.
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Mercedes trades old luxury for new with ride-sharing app
German automaker Mercedes-Benz is looking to the future with an on-demand ride-sharing service.
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Biometrics to support 50pc of mobile transactions in 2016: report
With biometrics gaining acceptance by consumers and working well for financial institutions, a range of technologies – fingerprint identification as well as facial and voice recognition – will become the norm in 2016, according to a new forecast released today by Mitek Systems.
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Yoox Net-A-Porter, Trump, Elie Saab and McLaren – Live news
Luxury Daily’s live news updates from Dec. 16 – Yoox Net-A-Porter adds new perspectives to board of directors; Trump Las Vegas challenges workers’ union decision; Elie Saab to open first London boutique; McLaren names quality executive new MEA managing director.
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Lanvin, COP21, Paris and Prada – News briefs
Today in luxury marketing – Court rules in Lanvin case; What the COP21 climate agreement means for fashion; When Paris hurts, so does the travel industry; What went wrong at Prada and fashion’s miserable outlook for 2016.
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Holy trinity of digital: Mobile video, data and artificial intelligence
By Stephen Upstone We live in a world of information-overload. On average, we see 362 advertising messages per day, but only 12 will make a significant impression.
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