Mercedes leverages app update to secure technology authority
German automaker Mercedes-Benz is upping its mobile connectivity through an update of its mbrace application that allows consumers to control technology aspects in their car from their iPhone or Android devices.
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Fabergé promotes iconic collection, CSR with world’s largest egg hunt
Russian jeweler Fabergé is tugging on consumers’ heartstrings through a new Easter-focused charity event that will benefit neglected children in London and the endangered Asian elephant.
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Tiffany holiday sales results not indicative of its marketing
Although jeweler Tiffany & Co. did not do as well this holiday season as forecast in November, it could be that the results are generally indicative of the economy and consumers’ moods, not necessarily of the brand’s marketing.
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Cartier markets love collection through email, microsite
Jeweler Cartier is continuing the push of its “how far would you go for love” campaign and its “love” collection with a new microsite and email marketing.
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Dior drives consumers in-store with specially-designed artist collection
French label Christian Dior is drawing consumers to select U.S. boutiques and Saks Fifth Avenue locations with a limited-edition collection by German artist Anselm Reyle.
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Luxury Daily’s Classic Guide to Luxury Marketing
Welcome to Luxury Daily’s inaugural Classic Guide to Luxury Marketing, designed to be an indispensable resource to marketers and brands interested in the ins and outs of luxury marketing.
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Hermès, Ferretti, Neiman Marcus and Christian Louboutin – News briefs
Today in luxury marketing – Price hikes at Hermès; Chinese company buys Italian luxury yacht maker Ferretti; Neiman Marcus celebrates Louboutin’s 20th with a 10-story stiletto on Sunset Boulevard; Detroit Motor Show 2012: Hybrid supercars on show.
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Mobile video moving from niche to rich in 2012
Mobile video is poised to explode. Many U.S. consumers, especially millennials, now consider their mobile device to be the primary screen for watching video content.
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