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Increased diamond, gold demand to single out true luxury consumer
The luxury jewelry sector will not be the only segment seriously affected by the growing gold and diamond demands, whose scarcity and prices could lead to an expensive increase in high-end products. However, these changes could serve to single out true luxury consumers.
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Mercedes combines mobile efforts for complete in-app model lineup
German automaker Mercedes-Benz is combining all of its mobile applications into one that holds the complete set of branded models.
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Tiffany uses digital storybook for holiday window inspiration
Jeweler Tiffany & Co. is directing traffic to a digital storybook, “The Winter Carousel,” which inspired its 2011 holiday windows.
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Should retailers feel threatened by Amazon’s new price comparison app?
Retailers are unhappy with Amazon’s price check app because it has the potential to eat into their margins and even funnel off sales.
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American Express rewards consumers via foursquare campaign
American Express is offering consumers an incentive when they check-in via foursquare as part of its strategy to increase profits for small businesses this holiday season.
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Luxury menswear, Chanel, automakers and stocks – News briefs
Today in luxury marketing – Menswear field leaving the ladies behind; The next face of Chanel?; Luxury automakers eye record numbers; Wall St. ends lower as Europe woes resume.
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Seeking nominations for Luxury Marketer of the Year
Readers are invited to nominate brand marketer candidates for Luxury Marketer of the Year, the most prestigious award in luxury advertising, marketing and media.
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