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Neiman Marcus holiday catalog to streamline inventory management
Upscale retailer Neiman Marcus may be using its annual Christmas Book catalog to forecast consumer demand and streamline inventory management during the holiday shopping season.
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Quality of ad creative key to high ROI luxury campaigns: comScore
A comScore study highlights the importance of sound strategy and strong creative elements in driving effective execution for luxury brands’ television and digital advertising campaigns.
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Privacy advocates call for legislative action on behavioral targeting
Privacy advocates are lambasting the guidelines that a handful of marketing groups laid out yesterday for the instituting consumer controls over online behavioral targeting practices.
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Mercedes-Benz Financial upgrades sales strategy with iPad point-of-sale system
Mercedes-Benz Financial is enhancing its dealership experience with the addition of iPads into its point-of-sale system.
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Bloomberg Markets magazine relaunch attracts more high-end print advertisers
Bloomberg Markets magazine, the home to print ads from some of the most well-known luxury brands, has relaunched with the release of its November 2010 issue, the largest in the magazine’s 18-year history.
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Louis Vuitton, Paris Motor Show and Gilt Man – News briefs
Today in luxury marketing – Louis Vuitton plans to close stores earlier to sell less product
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