What impact will Brexit have on the UK’s luxury brands?
Luxury marketers need to look beyond this short, sharp, natural disaster that has beset the United Kingdom’s economy. And in that regard, the impact of Brexit is more nuanced, with pros as well as cons depending on the nature of the luxury business.
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Top 10 jewelry efforts of H1
Despite waning interest in fine jewelry and watches, brands in this categories strived to engage consumers through digital tactics and new points of sale.
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Longchamp ventures into urban jungle in whimsical film
French fashion label Longchamp is highlighting its fall apparel and accessories through an eccentric anthropological study.
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Piaget courts new generation with rule-breaking timepiece
Swiss jeweler Piaget is appealing to game changers with the help of nine global mavericks.
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Medium aquamarine and palaces, not people, boost Instagram engagement: report
Details as small as the colors in an Instagram photo can influence engagement, according to a study by Cortex.
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Sotheby’s brings in crowd with auction of Bowie-owned artworks
International auction house Sotheby’s is commencing countdown for a three-part sale of the art collection of one of the world’s most beloved figures.
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Emojis a missed opportunity for targeting 25-44 year olds: report
Despite the meteoric rise in the use of emojis in marketing campaigns over the past year, marketers may be too focused on younger consumers and missing an opportunity to reach 25-44 years old with the symbols, according to a new report from Appboy.
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Top 5 brand moments from last week
Digital content was king, from mini documentaries to streamed book readings.
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Ferragamo, Moncler, Nice and Baccarat – Live news
Luxury Daily’s live news from July 15 – Ferragamo walks line between playful and polished in fall ads; Moncler faces criticism for perceived racist cartoon; Luxury sends thoughts, prayers to Nice following attack; Baccarat’s chandeliers serve as reference point for jewelry collaboration.
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Creative directors, Swatch Group, tourist spending and Tesla – News briefs
Today in luxury marketing – At creative helm of a fashion brand, which configuration works best?; Swatch plunges as luxury malaise spreads from Asia to Europe; Global Blue, Barclays point to further decline in tourist spend; Tesla won’t be able to put crash defense on Autopilot.
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