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Mcommerce Summit New York April 29: Macy’s, Target, Sephora, Capital One, GameStop, Forrester

By
February 17, 2015

 

Martine Reardon is chief marketing officer of Macy's

Martine Reardon is chief marketing officer of Macy’s

Please click here to register for the Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29 in New York

Macy’s, Target, Sephora, Capital One and GameStop: nowhere else will you find this impressive lineup of senior execs from Fortune 500 companies talking about how mobile commerce and payments is changing the way they do business. Meet them at the Mcommerce Summit: State of Mobile Commerce 2015 Wednesday, April 29 in New York.

Add to that mix invaluable data and insights on shifting consumer behavior from Forrester Research and attendees to this exclusive daylong executive summit get to meet with the best and brightest among retailers in mobile.

The stakes are high.

Per Goldman Sachs & Co., mobile commerce last year was $204 billion, a number set to increase by nearly 50 percent this year and to top $415 billion in 2016 – all sales generated via smartphones and tablets. However, mobile’s impact on driving sales to retail stores is even higher, and hard to calculate but easy to recognize in its influencing potential.

So how are the retail giants navigating mobile and mcommerce? Come join us at the fifth annual Mcommerce Summit: State of Mobile Commerce 2015 on Wednesday, April 29 at the Time & Life Building in midtown Manhattan.

This is the only summit that offers executive 45-minute deep-dives – no distractions, no fancy footwork, only unique content and insights – and the opportunity to network with the nation’s leading retail executives.

Cost to register is only $795, which includes breakfast, lunch and cocktails. A bonus: Mobile Commerce Daily’s exclusive State of Mobile Commerce 2015 special report valued at $995 – free to all registered paid attendees.

Interested in sponsorship? Please contact Jodie Solomon at ads@mobilemarketer.com.

The Mcommerce Summit is part of this publication’s exclusive summit series, which includes Mobile FirstLook, Mobile Research Summit, Mobile Marketing Summit, Mobile Women to Watch Summit, Mobile Marketing Day and Nonprofit Mobile Day. The events are held in New York.

This year’s agenda can also be accessed on http://www.mcommercesummit.com.

The agenda is below.

AGENDA

Mcommerce Summit: State of Mobile Commerce 2015
Wednesday, April 29, 2015

A Napean presentation

Venue
Time & Life Building
1271 Avenue of the Americas
8th Floor Auditorium
New York, NY 10001

7:30 a.m. – 8:30 a.m.
Registration and Breakfast

8:30 a.m. – 8:45 a.m.
Welcome Address
Mobile-retail integration becomes a reality

Speaker:
Mickey Alam Khan, editor in chief, Mobile Commerce Daily and Mobile Marketer

8:45 a.m. – 9:30 a.m.
Opening Keynote
Macy’s: Focusing on advances in social marketing and technology through the omnichannel lens

Macy's is enhancing holiday mcommerce with QR codes and a new ambassador
Macy’s is enhancing holiday mcommerce with QR codes and a new ambassador

One of the nation’s leading department store chains, Macy’s is at the forefront of innovation in marketing, retail and technology. Its lead in mobile and how its use of that medium drove traffic to retail stores and other channels earned it Mobile Commerce Daily’s most prestigious Mobile Retailer of the Year award for 2014. This session by the retailer’s top marketer will focus on innovation in marketing and technology to drive omnichannel sales, including:

• Outlook for mobile commerce: trends, opportunities and challenges
• How Macy’s uses iBeacons across the chain to engage in-store shoppers
• Tablet-optimized digital catalogs that push in-store events
• How the mobile-heavy All Access program leverages music and celebrities
• Embracing mobile payments through Macy’s proprietary My Wallet product for in-store, mobile and online, as well as Apple Pay to bundle in credit card and coupon data
• The use of visual search technologies such as QR codes
• Applications, mobile Web and other initiatives that tie mobile closely to the store experience
• Best-practice tips for retailers

Speaker:
Martine Reardon, chief marketing officer, Macy’s

9:30 a.m. – 9:45 a.m.
Break

9:45 a.m. – 10:30 a.m.
Forrester Research: Catering to the customer’s mobile moments as expectations evolve rapidly

Jennifer Wise is mobile marketing analyst at Forrester Research
Jennifer Wise is mobile marketing analyst at Forrester Research

Consumers and customers are rapidly adopting mobile devices and turning to these devices more frequently and from more locations than ever. The result? Customers’ expectations have changed. They are not interested simply in the retailer and marketer’s messaging and logos. They want utility at every stage of the customer lifecycle, and they want it now. This session will discuss:

• How has mobile changed customer expectations for interactions with brands and retailers
• How marketers and retailers should react to this mobile mind shift
• How marketers and retailers can identify the right mobile moments across the customer lifecycle to deliver on their customers’ demands
• Data on mobile marketing and commerce

Speaker:
Jennifer Wise, mobile marketing analyst, Forrester Research

10:30 a.m. – 10:45 a.m.
Break

10:45 a.m. – 11:30 a.m.
Capital One: Inside the mobile payments strategy of a leading card services and banking giant

Speaker:
Paul Moreton, vice president of digital product management, Capital One

11:30 a.m. – 11:45 a.m.
Break

11:45 a.m. – 12:30 p.m.
GameStop’s PowerUp Rewards loyalty program: The real driver behind a mobile channel strategy

Frank Hamlin is chief marketing officer of GameStop
Frank Hamlin is chief marketing officer of GameStop

With a network of more than 6,600 stores worldwide, GameStop is the place to shop for video games, consumer electronics and mobile services. Having just turned five years old, the PowerUp Rewards loyalty program at GameStop is one of the most successful loyalty programs, with more than 38 million members nationwide and around the world. But like many retailers, GameStop faced both a challenge and opportunity to determine how it could leverage the reach of its PowerUp Rewards members to maximize engagement, drive revenue and increase loyalty by offering customers choice and convenience when it comes to shopping across their multiple retail channels, including mobile. In this session, attendees will get a demonstration of the power behind GameStop’s PowerUp Rewards program and how, if done right, marketers can:

• Leverage insights from loyalty programs to build and grow a mobile channel strategy that drives sustainable revenue growth and a positive ROI
• Enhance shopping experiences by providing relevant and meaningful information via mobile channels
• Offer online search and discovery capabilities that deliver customer value both in the physical and digital retail environment
• Grow relevance of a retailer’s bricks-and-mortar presence in a growing digital world

Speaker:
Frank Hamlin, chief marketing officer, GameStop

12:30 p.m. – 2 p.m.
Sponsored Lunch Break

2 p.m. – 2:45 p.m.
Mid-Day Keynote
Target: Making mobile the new front door to retail

Alan Wizemann is vice president of digital product and head of mobile teams at Target
Alan Wizemann is vice president of digital product and head of mobile teams at Target

Target Corp. is the nation’s second-largest discount store with more than $70 billion in annual revenue from its 1,8000 United States stores and online commerce operations. The retailer is dedicated to making mobile its “new front door,” and boasts two of the most downloaded retail applications: the flagship Target app and the coupon app, Cartwheel. Target’s digital properties had a stellar holiday season: Mobile was more than 60 percent of traffic, sales on mobile on Black Friday weekend were double that of the previous year and Cartwheel added 2 million new users. Core to Target’s digital transformation efforts has been the adoption of startup-like agile development methodologies and the creation of product teams. These new teams have already re-launched Target’s biggest mobile and desktop platforms, and Target now has online sales that are far exceeding the industry average. The keynoter will discuss:

• Progress made by Target on mobile platforms, including mobile commerce
• New developments, products and tests underway designed to make shopping easier and more personalized
• How target is catering unique offerings to specific platforms based on use-cases – from integrating social user-generated content and smarter shopping lists
• Target’s approach to omnichannel – how mobile, online and in-store shopping continuing to blur

Speaker:
Alan Wizemann, vice president of digital product and head of mobile teams, Target Corp.

2:45 p.m. – 3 p.m.
Break

3 p.m. – 3:45 p.m.
Speaker:

3:45 p.m. – 4 p.m.
Break

4 p.m. – 4:45 p.m.
Closing Keynote
Sephora: Making mobile payments a loyalty strategy

Johnna Marcus is director of digital business development at Sephora
Johnna Marcus is director of digital business development at Sephora

Leading specialty beauty retailer Sephora is a division of luxury products conglomerate LVMH Moet Hennessy Louis Vuitton, with more than 1,300 stores in 27 countries. Sephora carries more than 14,000 products across cosmetics, skincare, fragrance, haircare, tools and accessories, all designed to cater to their clients who are at the forefront of tech early adopters in retail with a heavy involvement in mobile and social commerce. The retailer was an Apple Pay launch partner. This session will share early learnings and discuss how mobile payments fit within Sephora’s loyalty strategy, including:

• Key learnings from Sephora’s Apple Pay launch
• Why mobile payments are a part of Sephora’s omnichannel loyalty strategy
• The state of mobile payments and what it means for retailers and customers
• Best-practice tips for mobile payments and Apple Pay

Speaker:
Johnna Marcus, director of digital business development, Sephora

4:45 p.m.
Raffle for Dom Perignon

4:45 p.m. – 6 p.m.
Sponsored Cocktails

Please click here to register for the Mcommerce Summit: State of Mobile Commerce 2015 in New York on Wednesday, April 29, 2015

Hotels in the vicinity of the conference venue

The Hilton New York
1335 Avenue of the Americas, New York, NY 10019; tel: 212-586-7000
Please click here for the Web site

The Palace Hotel
455 Madison Avenue, New York, NY 10022; tel: 212-888-7000
Please click here for the Web site

The Bryant Park Hotel
40 West 40th Street, New York, NY 10018; tel: 212-869-4446
Please click here for the Web site

New York Marriott Marquis
1535 Broadway, New York, NY 10036; tel: 212-398-1900
Please click here for the Web site

Sheraton Times Square
811 Seventh Avenue, New York, NY 10019; tel: 212-581-1000
Please click here for the Web site

Car service Web sites and phone numbers
Dial 7 Car & Limousine Service: 212-777-7777; http://www.dial7.com
Carmel Car & Limousine Service: 212-666-6666; http://www.carmellimo.com
Uber: http://www.uber.com
Lyft: http://www.lyft.com

Please click here to register for the Mcommerce Summit: State of Mobile Commerce 2015 in New York on Wednesday, April 29, 2015

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