40pc Chinese consumers intend to spend more in next year: BCG
Approximately 40 percent of Chinese consumers intend to increase spending in the next 12 months, a drastic contrast from the 9 percent of U.S. and British consumers who intend to spend more during this time, according to a new study from Boston Consulting Group.
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Gucci goes for Pinterest hits via digital banner ads
Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.
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McLaren shows off concept car via augmented reality mobile app
British sports car manufacturer McLaren Automotive is flaunting its P1 concept aero car through an augmented reality mobile application for the iPhone and Android devices.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
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Tod’s goes with new social video for collection display
Footwear designer Tod’s partnered with LVMH Moët Hennessy Louis Vuitton’s Nowness blog to publish its Electric Signature video that depicts the image behind the Signature Collection.
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Waldorf Astoria, Mandarin Oriental unleash ads in October Travel + Leisure
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
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Macallan taps Annie Leibovitz for limited-edition bottle designs
High-end whisky brand The Macallan is marketing a set of bottles that feature labels with photography by Annie Leibovitz through a world tour that includes stops in Hong Kong, Moscow, London and New York.
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Audi, Millennial customers, luxury French automakers and China – News briefs
Today in luxury marketing – Audi outpaces all other German luxury brands with a 26.5 percent jump in September sales; Luxury brands are dangerously close to losing a generation of customers; French begin new luxury car drive.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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