McDonald’s solidifies mobile reign with new app, rich media advertising campaign – Mobile Marketer
Please click here to sign up for Mobile Marketer for free
McDonald’s solidifies mobile reign with new app, rich media advertising campaign
McDonald’s is using a new mobile application and rich media advertising to get the word out about its new Fish McBites products.
Please click here to read the entire story on Mobile Marketer
Budweiser ramps up social efforts for Black Crown product with mobile
Anheuser-Busch’s Budweiser is getting consumers hyped up about its Black Crown beer through a new mobile campaign that aims to amplify its Facebook presence.
Please click here to read the entire story on Mobile Marketer
Gillette banks on mobile to spur consumer engagement
Procter & Gamble’s Gillette recently used QR codes, paid media and social media as part of a bigger campaign to encourage consumers to take a poll, which appears to be working with 34 percent of the campaign’s traffic coming from smartphones and tablets.
Please click here to read the entire story on Mobile Marketer
Samsung Galaxy S impressions grow 182pc year-over-year: report
All versions of Samsung’s Galaxy S smartphone saw a major boost in mobile advertising impressions from 2012, according to a new study from Millennial Media.
Please click here to read the entire story on Mobile Marketer
Please click here to sign up for Mobile Marketer for free